Services
Three engagements. Built for different starting points.
Whether you are exploring whether interactive strategy is right for your situation, or you are ready to build something significant, every engagement follows the Play to Outcome method and ends with a measurable outcome.
00 / Start here
Not sure where to start? This is where everyone starts.
The Opportunity Diagnostic is a fixed two-week engagement that gives you a clear picture of what interactive strategy could look like for your specific situation, before you commit to a full project.
We assess your business challenge, define your audience, map the opportunity, and produce an Experience Blueprint: a concrete document that shows you what we would build, how we would build it, and a path forward.
This is not a free consultation. It is a paid, fixed-scope engagement that produces a real deliverable. The Diagnostic fee is credited toward a qualifying full project if you proceed within 60 days.
What you receive
- 01Opportunity assessment
- 02Audience and user definition
- 03Experience strategy
- 04Experience architecture outline
- 05Indicative build scope
- 06Recommended approach and technology direction
- 07A 90-day implementation roadmap
01 / Interactive Brand Experience
Your audience does not want to be spoken to. They want to participate.
We design and build interactive campaigns, brand activations, gamified loyalty experiences, and branded digital worlds that turn passive audiences into active participants. Every experience is anchored to a specific business outcome: engagement, retention, data, affinity, or conversion.
Timeline: 6 to 12 weeksStart with a DiagnosticWhat we build
- Interactive campaigns and brand activations
- Branded game experiences
- Gamified loyalty and community systems
- Fan engagement platforms
- Digital product experiences
- Interactive launch campaigns
Who this is for
- Consumer brands targeting Gen Z and Gen Alpha
- Entertainment companies and music labels
- Sports organisations and leagues
- Retail and e-commerce brands
- Telcos and financial services companies
02 / Game-Based Learning and Simulation
People learn by doing. Not by watching slides.
We design and build educational games, simulations, and interactive curricula that make complex ideas accessible and learning outcomes measurable. Our engagements are used to deliver financial literacy, digital skills, workforce development, health education, civic engagement, and leadership training.
Timeline: 8 to 16 weeksStart with a DiagnosticWhat we build
- Educational games and simulations
- Interactive curricula and learning journeys
- Workforce development and compliance experiences
- Behaviour-change programmes
- Financial literacy and digital skills tools
- Leadership and scenario-based simulations
Who this is for
- International NGOs and development organisations
- Government-funded programmes
- Universities and educational institutions
- Enterprises running workforce or compliance training
- Health and civic organisations
03 / Fractional Innovation Partner
Not every organisation needs a one-off project. Some need a long-term thinking partner.
As your Fractional Interactive Innovation Partner, Novatrax operates as your in-house interactive strategy team, without the overhead of a full-time hire. Strategy sessions, opportunity mapping, concept development, pilot oversight, and executive advisory on a monthly retainer.
Minimum commitment: Three monthsBook an introductory callWhat this includes
- Monthly strategy and innovation sessions
- Interactive opportunity mapping
- Concept development and validation
- Pilot project oversight
- Market and audience intelligence briefings
- Executive advisory
Who this is for
Growth-stage companies building a digital engagement strategy. Enterprises with an innovation mandate but no dedicated interactive team. Institutions and NGOs that run recurring programmes and need ongoing strategic input.